![]() Animation and interactive possibilities.Exporting web assets from Photoshop and Illustrator.How design is translated to HTML and CSS.We’ll show, with a little collaboration, how you can both be happy. Then we’ll reveal what a developer needs to do to make it all happen. We’ll take you through the process of delivering a design with assets and instructions for your developer. And who knows, there may even be an elegant solution trick up your developer’s sleeve. You both bring skills to the table, right? Then why not join forces! Setting expectations of how your layout will behave in this multi-device digital world, and knowing where to compromise, can save time and anxiety. When your design is done and ready for development, do you hold your breath and hope it resembles what you intended? Have you heard the sentence, “Yeah, it’s not exactly what you gave me, but it works”? You can breathe a bit easier if you collaborate with your developer. Proven techniques for leveraging technology with printĭesigner/Developer Collaboration for Digital Publishing.Tactile communications like paper cause people to exhibit a sense of ownership of the objects they read about, influencing buying decisions.What we touch shapes what we feel, influencing perceptions both consciously and subconsciously about people, situations, companies and brands and,. ![]() (More than half the brain is devoted to processing sensory experience, and much of that receptivity focuses on touch) Communication and the neuroscience of touch.This highly visual and inspiring presentation is chock-full of ideas, strategies and print “eye candy” for attendees who operate on either end of the budget spectrum. And in study after study, whether it’s consumer preference, trust, privacy, response, recall, or one of many other measures, print comes out on top. Extracting web assets from Photoshop and IllustratorĪt a time when it seems the entire world is banging the drum for on-screen publishing, it’s critical that we stop and consider: Is digital the better choice? How are our experiences and reactions different when we read the same content in printed ink on paper versus on our phones or tablets? In a 2009 study using scans to measure how people respond to print vs online communication, it became clear that print leaves a “deeper footprint” in the brain.Choosing a text editor for HTML and CSS.We’ll also take a look at how your favorite graphic applications can create, style, and animate various types of web media… that is ready to use in your final publication. You’ll walk away with a solid understanding, and the confidence, in how your graphic design skills can be translated from print to digital. ![]() And the best part is, you already know the basics! Think of HTML as “content and structure” (think pages, graphic/text boxes, text), and CSS as “style and layout” (think paragraph, character, and object styles). We’ll walk you through the the basics of HTML and CSS, and how these two technologies go hand-in-hand to style and compose your content. But you still need to understand how the language of the web works to make beautiful, interactive, animated content for a web browser, ebook, or tablet. ![]() Wednesday, May 24 (PePcon optional pre-conference tutorials) ![]()
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